Vegan Dinning and Green Social Networks

We know that the pursuit of "green social status" has helped the sales of the Prius and solar panels but now the New York Times reports about vegan dining in Los Angeles and the role that celebrities play in making it hip and thus creating a bandwagon effect.

A Quote:

"The same goes for explicitly vegan or vegetarian restaurants like Café Gratitude, Elf Cafe,Real Food Daily and SunCafe, which is chronically full of luminous-skinned sylphs who seem to have floated in from a Fashion Week catwalk.

“The popularity thing took a turn mostly when a lot of celebrities started showing up,” said Cary Mosier, who runs the Café Gratitude outposts in Southern California with his brother, Ryland Engelhart. “Generally, celebrities are always concerned about eating well and taking care of themselves, so it started becoming flooded with actors. And then it was all the movie executives because the actors were there. And then they were having lunches there to discuss movies.”